Common Telehealth Band-Aids® — and How to Fix Them

When the COVID-19 pandemic unfolded, hospitals and health systems scrambled to stand up whatever kind of telehealth system could help meet their patients' immediate needs for virtual care. In some cases, that meant implementing or expanding imperfect "Band-Aid" solutions. Now, with the end of the Public Health Emergency (PHE), hospital executives must cement virtual care options for patients that can evolve with consumer demands.

Across the board, our consultants and IT professionals are noticing three distinct challenges hospitals now face due to the prior industry-wide rapid installation and expansion of telehealth solutions:

• Lack of integration between a hospital or health system's telehealth platform and its electronic health record (EHR) system and clinical tools.
• No formal telehealth onboarding program to educate and support patients who are new to the technology.
• Lackluster ongoing technical support for clinicians and other virtual care platform end users.

Let's take a closer look at these three telehealth challenges, along with what is needed to resolve them for long-term success.

How to address the challenges posed by rapid deployment

Challenge #1 – Lack of integration. The lack of integration between an organization's telehealth platform and its other clinical tools hinders care coordination and patient care delivery. Very often, the fragmented approach that results from patients and providers using multiple tools leads to disjointed care with possible patient care decision-making delay, especially from a clinical care documentation standpoint.

Healthcare organizations should create a one-stop shop for patient care communication and access by completely integrating the EHR, patient portal and scheduling system with the virtual care platform. To further complement their telehealth platforms, many health systems are adding clinical dictation AI tools, language interpretation services, digital health devices, and remote patient monitoring capabilities to their integrated technology suites. Such integration allows patients to take a more active role in their healthcare journeys — whether scheduling an appointment, receiving reminders, paying off balances, or attending a virtual care appointment.

Together, strong clinical technology integration and support can help hospitals and health systems turn telehealth into a vital part of a fully integrated and patient-centered care delivery model.

Challenge #2 – No formal telehealth onboarding program. If hospitals and health systems fail to train patients to use their telehealth platforms, patient adoption may be difficult. That's especially true for those patients who are less technology-savvy.

A survey from America’s Health Insurance Plans (AHIP) found that Americans value the convenience of telehealth, with 69 percent saying they prefer it over in-person care for this reason. However, older patient populations may be among those challenged by digital literacy gaps that can hinder telehealth adoption. And, without reliable technical support, frustrated patients are less likely to follow through with virtual care appointments or use virtual care in the future — with potentially negative impacts on care plan adherence and outcomes.

To overcome literacy gaps and strengthen patient engagement with telehealth, hospitals and health systems need to have a reliable telehealth patient onboarding program, despite struggles to internally staff such programs due to ongoing labor shortages. It is possible to encourage patient adoption while mitigating IT help desk overload through the use of outsourced IT support agents who are experienced in telehealth launches and integrations.

Telehealth onboarding programs should be staffed with empathetic, patient, and thorough technical support agents who serve as digital healthcare ambassadors. They should help patients navigate any medical hindrances, such as poor hearing or vision, and carefully walk them through each step of the telehealth onboarding process — from where to find/access the platform, to downloading onto devices, along with initial set up, utilization navigation, walkthroughs, and customization.

A more thorough, one-on-one telehealth onboarding experience combined with ongoing support allows patients to feel more invested in telehealth and encourages them to remain engaged in both the provider appointments and their overall care plans. As a result, hospitals and health systems can experience a deeper return on their telehealth and virtual care platform investments.

Challenge #3 – Lackluster ongoing technical support for clinicians. According to a report by Elsevier Health, nearly 70% of clinicians say they find digital health tech daunting. Without reliable and clinically consultative technical support, providers may find that telehealth platform issues start to pile up and create bottlenecks that prevent them from fully utilizing and optimizing virtual care tools. Consequently, providers may be frustrated by missed patient appointments, clinical documentation backlogs, delayed referrals, or delayed medication authorizations.

On the other hand, dynamic and personalized IT support can help telehealth appointments run more efficiently, allowing providers to serve more patients each day. With clinician-specific training, providers can also use telehealth technology to align patient data through the EHR. By increasing patient interactions and technical support, clinicians can maximize revenue without the operational and logistical hurdles of in-person office visits.

In addition, accessible technology can be a viable solution to physician shortages. According to Healthcare IT News, telemedicine reduces imbalances in physician supply and availability to augment existing service lines and alleviate physician burnout. For hospitals and health systems, optimizing telehealth utilization can simultaneously help save operational and overhead costs, while bridging gaps in access to care.

Advancing telehealth as a sustainable solution

To address industry challenges such as clinician shortages and patient engagement needs, healthcare organizations must optimize long-term telehealth and virtual care utilization strategies. However, doing so requires identifying and addressing the temporary Band-Aid solutions that many provider organizations were forced to take in the interest of quick deployment.

Clinically consultive, EHR-certified Tier 1+ service desk agents can help drive a more integrated and strategic telehealth offering that engages patients and providers alike. For hospitals and health systems, greater telehealth utilization can help to optimize current IT investments. But most of all, strategic telehealth utilization enhances patient access to care, with more satisfied patients and providers as a result.

Stay tuned for additional virtual care strategy insights via the Stoltenberg blog.